🦚 Hello + Welcome 🥰 I'm Shawn (she/her) and I've been a FT online community builder and creator -- and coach -- for 10+ years. Each Sunday, I send out a Brave YES™ Playbook Musing that has come up during my week coaching clients or speaking to groups. My mission is to help you find your next Brave YES and make it happen. Please had to my website to read my blog, book a coaching exploratory call with me or learn more about my own Brave YES Journey. 🦚


“Women's curiosity was given a negative connotation, whereas men were called investigative. Women were called nosy, whereas men were called inquiring. In reality, the trivialization of women's curiosity so that it seems like nothing more than irksome snooping denies women's insight, hunches, and intuitions. It denies all her senses. It attempts to attack her fundamental power.” ― Clarissa Pinkola Estés, Women Who Run With the Wolves

One of my favorite things to do is facilitate a dynamic Brave YES Leadership Retreat where a team can learn the value and strategies of embracing a Brave YES Mindset™.

I adore these retreats because I get to see profound change and impact happen right before my eyes in real time.

One of the key features of these 4-hour professional development sessions is walking people through some vulnerable exercises designed to get them thinking, more aware and more courageous as part of my Brave YES Mindset framework.

That means we quickly identify those in the room who are the ...

>>> YES brains

<<< NOPE brains

YES Brains are open, curious, and willing to take risks.

NOPE Brains are much more guarded, risk-averse and need time to come around to a YES.

The NOPE brains in the room almost always self-identify because when we create brave space the truth always rises to the top.

In the midst of the discussion, we get into the key components of a Brave YES Mindset — which is vital for a team, for a founder, for a leader and for a creative.

The more we can say YES — the more forward motion we will experience in our organizations and businesses.

But, this requires the ability to say yes to curiosity.

Curiosity opens doors to deeper discussions, to empathy, to understanding and to collaborating.

When you stop being curious, you end up shutting down your potential -- and your team's potential.

As a founder, my curiosity to understand people and their motivations and needs has led me to be a standout coach for a decade.

>>>>> So, with all of this in mind … I’m curious: Are you a YES Brain or a NOPE Brain?

I, of course, am mostly a YES Brain.

My intense curiosity stems back to my free-range childhood as well as my decade as a journalist where I got to learn the art of asking powerful questions and navigating systems to get what I needed and wanted.

Regardless of where you fall, there’s always room for improvement — which is also a part of the Brave YES Mindset™ Framework.

So long as you stay curious … and open … YES will guide you to move forward!

-- Shawn


Interested in bringing me into your organization for a Brave YES Leadership Retreat? Hit reply and let's book a call to discuss your needs and my availability.

Help me! Take a Survey to help me help you & get a free download of my Grounded Courage Coaching Workbook

>> Speaking of curiosity. I share a lot about myself around here but now I want to know about YOU.

What I can do to challenge you and empower you more as a reader of this weekly email over the next year?

I've created a super short but effective survey for you to share with me what you need encouragement or support in during the coming months!

If you take this short survey, I will send you a special Brave YES Workbook as an expression of my deep gratitude.


“Practice listening to your intuition, your inner voice; ask questions; be curious; see what you see; hear what you hear; and then act upon what you know to be true. These intuitive powers were given to your soul at birth.” ― Clarissa Pinkola Estés

JUICY JOURNAL PROMPT: Sit with yourself for 10 minutes today and listen to what you hear. What questions do you need to ask yourself in order to find the truth?

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Shawn Fink | Brave YES Business Playbook

Hello! I'm the Brave YES Coach for highly creative entrepreneurs, rising thought leaders and visionary creators. I've been a full-time creator, coach and content marketer for 10 years. This Playbook shares my marketing, business and creative strategies and tips that help you grow your business. By the way, what is a Brave YES Coach? I help you do the hard things necessary to be more visible, take more risks and be more YOU.

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