Shawn Fink | Brave YES Business Playbook

🦚 Let them see your B.R.A.V.E

published2 months ago
4 min read

Hey Brave-ish One! πŸ‘‹

Welcome to the 45th Issue of the Brave YES Biz Playbook, a weekly newsletter by me, Shawn Fink, with musings on courage, business strategy and having the capacity to play bigger and live your best life. I am SO glad you are here. You may want to allow for images to show up in this edition for a better reading experience.

Let's dive in ...

I often tell people, I'm not really brave.

I mean, I'm not jump-out-of-airplanes brave.

I'm not even dive off a diving board brave. 😬

Some of my anxiety around physical risk is due to spending 10 years as a journalist interviewing grieving family members. You learn about the value of risks when you are sitting in the living room with a crying relatives talking about losing someone they loved.

And while I played superhero as a kid, I lost that immense confidence somewhere in those 10 years of chasing ambulances and police cars.

So yeah, I'm pretty wimpy when it comes to physical risk taking.

But, in many other areas of courage, especially as it pertains to my creative and business work, I am pretty much a badass.

HEY! You can learn about those other areas of courage in my upcoming workshop: Braving the Business Arena: A Masterclass for Female Entrepreneurs to learn how to Overcome Fear and Achieve Goals.​

In this week's podcast episode -- yes, there's a new podcast episode -- I am talking about what it means to let people see your B.R.A.V.E.

And by them, I mean, your most aligned clients who will buy what you're selling -- and anyone else you want to see your BRAVE.

And, by B.R.A.V.E, I mean a whole lot ...


Since the entire purpose of a business is to connect with potential clients and customers, we need to focus on doing that with integrity -- without spammy, scammy tactics that manipulate people and in a way that feels connected to our values and beliefs.

Because ... alignment.

What do I mean by alignment?

I mean in congruence with our values, our world vision, our beliefs.

When people align with you -- and you with them -- a synergy happens.

What better way to do that than to show yourSELF.


In order to attract your most aligned clients and you need to let them see your B.R.A.V.E ...


So what does that mean? It means ...

  • Blaze your own path
  • Rise to the Top
  • Act like the Expert
  • Visualize best possible outcome
  • Embrace a Brave YES Mindset

Listen (or read) all about the five steps of Let Them See Your B.R.A.V.E here.

I'm not going to explain this framework here because you can listen to the podcast or read about them over on my website but I am going to say this:

The people who need your work need to see your B.R.A.V.E -- they need to know that you are there, that your work is in this world, that your ideas will save them. They need to know you get them. There's no reason to hold back and hide. There's no reason to wait for perfect timing.

Today is the day to call in your people.

​Let them see your B.R.A.V.E.


In Gratitude & Peace,

Shawn Fink (she/her)

​Business Strategist & Courage Coach​

​Book a FREE coaching exploratory call with me.​

Listen to my podcast: Brave YES Business Show.​

P.S. If you like this newsletter, you can support it by ...

1. Forward this email to a fave entrepreneur you know could use a weekly courage boost ... suggest they sign up for my upcoming workshop Braving the Business Arena: A Masterclass for Female Entrepreneurs to learn how to Overcome Fear and Achieve Goals.​

2. Refer a business bestie to my private, customized business coaching. I offer business design strategy & courage coaching and am holding coaching exploratory calls for March start dates as my calendar is full this month. Learn more here. (Deep gratitude)

3. SAY HELLO --> HIT REPLY and say hello and tell me which B.R.A.V.E step you want to take this year in your business! Are you clear on what it is or do you need help figuring it out? Or, just hit reply and say HI and let me know you are here and that I am not speaking into the void. :)




1. How high do you rank in having a strength of humor? I am LOW. The rest of my family, though? They all rank #1 with humor. Hmm. I need to do some work on this. I think I'm funny ... enough. But this article showed me a few new ways to incorporate humor into my life and work -- and why. Yes, work ... apparently people like people who are funny. "Humor is our brain’s way of rewarding us for correcting errors in our thinking. Why does it make us so happy? It takes brainpower to decode the joke and having to think kills bad feelings. When you’re in a bad mood humor cheers you up by literally forcing a change in your perspective."

2. WHAT'S YOUR FEAR STORY? I'm starting a new video series called FearLESS Fridays and you can watch the first episode on my website. I'm talking about the root cause of your fear when it comes to taking risks in your life and business. When you unearth your fear story ... it shakes things loose and frees up more capacity and space to take bolder action in your business. It's a journey for sure -- just like digging into your money story is. WATCH HERE.​

3. When was the last time you cried? I mean allowed yourself to really cry? I have found that when I reach my most anxious or most frustrated, it's because I haven't had a good cry in a while. Once I let myself cry, the anxiety disappears. Weird but true. This piece -- Crying: My radical plan to take back my tear ducts -- was all the permission (and, oddly all the strategies) I need to MAKE this a practice, not a reaction. Have you ever cried on purpose?